Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of…
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Everyone on social media is obsessed with influence. But how can you know for sure how influential you are? What does social media influence even mean – and how can you know when you’ve got it? Some people consider the number of followers, likes etc. as a good way to measure influence. But I honestly believe that numbers don’t mean…
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You may not think much about opening your mouth wide in public, but in Japan, it is actually considered to be bad manners for women to do so. This was the main reason why the large “Classic Burger” by Japanese burger chain FRESHNESS BURGER didn’t do well with female diners—they had to open their mouths really wide…
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If you love to blog as much as I do then coming up with topics to write about usually isn’t very difficult. Continuing to come up with “great content” can be though… I sometimes feel the pressure that this post won’t be that great or my readers are getting bored with what I share. I…
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Paper art is about so much more than a finely executed paper plane. Scope these 20 awesome examples. Crane origami silhouette Crane origami designed by Roman Diaz and Daniel Naranjo, and folded from 37 x 37cm paper by artist Emre Ayaroglu. Tiny green frog origami Tiny frog origami designed by Toshikazu…
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THE GREAT PUNK POET DIED AT THE AGE OF 71. BUT HE LEFT BEHIND MANY LESSONS FOR BEING FEROCIOUSLY ORIGINAL, CRITICS BE DAMNED. In the late 1960’s–at the peak of our hottest hippie moment–a leather-clad Lou Reed and his Velvet Underground band mates pounded out songs about heroin and sadomasochism that ranged from ear-splitting sonic…
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