This post by Sean, appeared first on seo-hacker. Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing…
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This post by Arun Sivashankaran, appeared first on business2community. Which is more important when optimizing for conversions: design or copy? It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions. However, once you’ve created the perfect design that highlights all the right…
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This post by BRIAN CLARK appeared first on copyblogger. Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and…
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If you love to blog as much as I do then coming up with topics to write about usually isn’t very difficult. Continuing to come up with “great content” can be though… I sometimes feel the pressure that this post won’t be that great or my readers are getting bored with what I share. I…
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When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention. But if you don’t give your marketing site the love it needs, your startup will never gain traction with customers and grow to the next level.…
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Nato in Scozia, prima di diventare un copywriter fu chef dell’hotel Majestic a Parigi, venditore porta a porta di elettrodomestici, giornalista, ricercatore per la Gallup e 007 al servizio segreto di sua Maestà, durante la Seconda Guerra Mondiale. A 38 anni, divenne un pubblicitario e fondò l’agenzia di pubblicità Ogilvy & Mather. Si preoccupò sempre di…
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