MAGNUM Photographers Shoot Campaign for Boston Consulting Group
from Magnum Photos
The Boston Consulting Group has partnered with world-renowned photographic agency Magnum Photos and designers Kram/Weisshaar to create a cutting-edge exhibition to celebrate its 50th anniversary.
BCG has asked the authors to engage in a collaborative effort to interpret and translate its Game Changing program (produced in collaboration with Edelman PR) – five sets of actions for companies in an age of economic restructuring and rising uncertainty – into an impression of the fundamental societal shifts that will impact our collective future.
Five Magnum photographers documented the personal, human impact of these conditions in 10 locations on five continents: Alessandra Sanguinetti in Bogota and Silicon Valley, Alex Majoli in Lagos, Abu Dhabi and Doha, Jonas Bendiksen in Istanbul and Stockholm, Olivia Arthur in Mumbai and Shanghai, and Gueorgui Pinkhassov in Jakarta and Seoul
Entitled Now is the Time this exhibition, conceptualised and designed by Clemens Weisshaar & Reed Kram and curated by Martin Parr, is visiting 30 international cities.