SEO-Copywriting

SEO Copywriting: Art and Science

This post by Sean, appeared first on seo-hacker.   Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I  love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing…

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40-resources-help-write-high-converting-copy

40 Resources to Help You Write High-Converting Copy

This post by  Arun Sivashankaran, appeared first on business2community.   Which is more important when optimizing for conversions: design or copy? It’s a trick question. Neither is necessarily more important. Both conversion-oriented design and compelling copywriting are critical, and both can dramatically increase your conversions. However, once you’ve created the perfect design that highlights all the right…

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Robert Capa 937

Ernest Hemingway’s Top 5 Tips for Writing Well

This post by BRIAN CLARK   appeared first on copyblogger.   Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and…

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22 Ways To Create Compelling Content

22 Ways To Create Compelling Content

If you love to blog as much as I do then coming up with topics to write about usually isn’t very difficult. Continuing to come up with “great content” can be though…  I sometimes feel the pressure that this post won’t be that great or my readers are getting bored with what I share. I…

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5 Startup Copywriting

5 Startup Copywriting Tips to Entice Customers

When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention. But if you don’t give your marketing site the love it needs, your startup will never gain traction with customers and grow to the next level.…

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David Ogilvy

I grandi copywriter: David Ogilvy

Nato in Scozia, prima di diventare un copywriter fu chef dell’hotel Majestic a Parigi, venditore porta a porta di elettrodomestici, giornalista, ricercatore per la Gallup e 007 al servizio segreto di sua Maestà, durante la Seconda Guerra Mondiale. A 38 anni, divenne un pubblicitario e fondò l’agenzia di pubblicità Ogilvy & Mather. Si preoccupò sempre di…

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