HubSpot’s “Social Media Scientist” Dan Zarrella recently collected a dataset of more than 400,000 randomly selected tweets and calculated the number of times each tweet received a native (“new”, as opposed to manual RT) retweet in order to determine the most successful method by which users can tweet photos.
There are many popular ways to share photos on Twitter, but only one will guarantee you the most retweets.
Zarrella compared four of the most popular ways to send images to Twitter: Facebook image links, Instagram, Twitpic and Twitter’s own, native image uploading service (seen in tweets as pic.Twitter.com).
It turns out that tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%.
Tweets that used Facebook or Instagram photo links were less likely to be retweeted. I’d love to see how HootSuite’s ow.ly ranks.